Taikee has partnered with the multi-brand company, CavinKare, bringing their product range to CornerStores. The product partnership will be starting with the personal care range.
Taikee, the B2B e-Commerce platform of the Company, makes it convenient for corner stores to source their inventory. Retailers are able to access a wide assortment of great priced products which come with committed delivery schedules. This helps the retailers optimize their inventory and free up expensive capital to invest in offering more choices to their customers.
The CavinKare story dates back to 1983, where they first set out as Chik India Private Limited. Their humble beginnings started with one product, Chik Shampoo. It was marketed in what was unheard of at the time, in sachets. Today, Chik Shampoo has earned an iconic brand status. CavinKare’s brand deck now has 13 brands in the FMCG category and two salon chains. Chik & Spinz are the key brands while starting this partnership, expanding across may more soon.
This is a key alliance to distribute CavinKare personal care range in neighborhood corner stores.